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shahadat02a
09 abr 2022
In All About Curly Hair
Pink argues that our distaste for the concept of selling stems from an outdated understanding of what it really is and how it has changed over time. Where in the past buyers could be victims of "information asymmetry" (the seller knew more than the buyer and could therefore manipulate them), we now have much greater access to information and remedies that tipped the balance in favor of the buyer. Honesty, openness and transparency are the new language of sales. These are sophisticated skills that require buy email list intellect and creativity. He suggests that we underestimate the extent to which we all participate in selling, or as he often prefers to call it, displacing others, whether or not we work in what is traditionally called "sales." In his opinion: “Selling, I've come to understand, is more urgent, more important and, in its own way, more beautiful than we think. The ability to entice others to trade what they have for what we have is crucial to our survival. and our happiness. It has helped our species to evolve, raise our standard of living and improve our daily lives. The ability to sell is not an unnatural adaptation to the buy email list cutthroat world of commerce. It's part of who we are [. . . ] selling is fundamentally human." So what exactly is “sales” anyway? Pink offers this simple definition: Selling is persuading, convincing, and influencing people to give up something they have in exchange for something we have. It's about knowing how to reach an audience and how to connect with others. The traditional image of "sales" in your mind might conjure up the classic door-to-door salesman like the now iconic Fuller Brush Man or the Avon ladies. Current platforms are a bit different. Think Etsy, Kickstarter or even online dating (yes, selling yourself matters too!). One in nine jobs in the United States is in a traditional sales position. But beyond that, Pink conducted a study that showed that people spend about 40 percent of their time doing non-selling (persuading, influencing, persuading) at work - that is- ie 24 minutes per hour - and they consider these skills crucial for their professional activity. Hit. Pink therefore argues that the other eight out of nine jobs also relate to sales in the non-commercial sense. In other words, we're all on sale now. Fuller Brush Man Transformation of the workplace buy email list Pink highlights three fundamental shifts in the workplace that have amplified the role of selling in our daily lives: the rise of entrepreneurship, elasticity, and what he calls the ed-med sector. 1. Entrepreneurship The rise of entrepreneurship has lowered the barrier to entry to sell to others. We can see the rise of entrepreneurship with peer-to-peer sales platforms like Etsy and crowdfunding platforms like Kickstarter. We also see it in the growth of the freelance market and a preference for this mindset in our recruitment practices.
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